Alex Singleton

I have just finished creating and adding some content to my new blog Areaprofiles which will provide discussion on the use and creation of geodemographic and neighborhood classifications. You will note an American spelling of neighbourhood in the last sentence and the blog will also have an international flavour. Although area classification feature on other geomarketing blogs, these are predominantly focused on commercial applications. Thus, the main thrust of this blog will be about how area classification have utility for investigation of the form and function of cities rather than how they can be used to sell more units of product X. I also hope to add some tutorials on how classifications can be created from data sources, normalisation procedures and aggregation methods.